Northstar Consulting
Client Northstar Consulting Group / 2024Northstar Consulting approached us to overhaul their digital presence. Their existing site was outdated and wasn't generating the quality leads their growing practice deserved. We developed a streamlined brand strategy, redesigned their visual identity, and built a high-performance Next.js site with Payload CMS. The project included a case study library, team directory, and a Cal.com integrated booking system. Organic inquiries doubled in three months.
The Challenge
Northstar Consulting's website hadn't been updated in years. It looked dated, wasn't generating leads, and didn't reflect the caliber of their client work. Their team was spending valuable time fielding inquiries that could have been automated, and their case studies — their most powerful sales tool — were buried in a PDF.
Strategy & Brand
We developed a comprehensive brand strategy before writing a single line of code. This included refining their messaging framework, defining their visual identity, and mapping out the ideal client journey from first visit to booked call. The result was a clear, confident brand position that sets them apart in a crowded market.
Development
Built on Next.js with Payload CMS for a fully dynamic experience. Key features include a searchable case study library, an interactive team directory, and Cal.com integration for one-click booking. The entire site is optimized for Core Web Vitals, achieving Lighthouse scores above 95 across all metrics.
Results
Organic inquiries doubled within three months. The site now serves as their primary lead generation engine, with the case study library accounting for over 40% of engagement time. The Cal.com integration eliminated 10+ hours of scheduling admin per week.
