Meraki Wellness
Client Meraki Wellness Studio / 2024Meraki Wellness needed a website that reflected the tranquility of their space while driving class bookings. We chose Framer for its design flexibility, crafting a serene, image-led experience with smooth animations. The site integrates with their booking platform, features a class schedule, and tells the Meraki brand story through intentional design. Class sign-ups increased by 60% in the first month.
The Challenge
Meraki Wellness had no meaningful web presence. Their class schedule was shared via Instagram posts, bookings happened over text message, and potential clients had no way to understand the studio experience before walking in. They needed a website that captured their serene atmosphere and made booking effortless.
Design Direction
We chose Framer for its unparalleled design flexibility. The visual direction centered on calm — a muted earth-toned palette, generous white space, large atmospheric photography, and subtle scroll-triggered animations that guide visitors through the experience without overwhelming them. Every design decision was made to reduce friction and create a sense of peace.
Integration & Launch
The site connects directly to Meraki's booking platform for real-time class availability and one-click sign-ups. A dynamic schedule updates automatically, and the blog section shares wellness tips and studio news. Launch was seamless, with zero downtime and full training provided to the Meraki team.
Results
Class sign-ups increased by 60% in the first month. The studio now receives daily inquiries through the site, and the blog has become a trusted resource for their community. Meraki's owner reports spending less time on admin and more time doing what she does best.
